House of Wu is the story of an entrepreneurial dream. Founder, Wen Wu, started a career in engineering but had ambitions to start his own business. He came across a struggling bridal shop and was introduced to the bridal business. With that experience, Wen understood how to truly help the industry—create the best formalwear designs to serve bridal shops across all markets.
Fulfilling this mission took grit and hard work. Wen started House of Wu traveling with bridal gowns in his car and visiting retailers across the U.S. He delivered personalized customer service and listened to retailers’ needs. This business model grew to include collections that celebrate all of life’s milestones ranging from prom to pageant and bridal to quinceañera.